Measurement
ROAS looks fine. Your margin does not.
Jul 8, 2026 · 6 min read
Sara Chen
Meta strategy · AdRendo
A 4× ROAS on paper can still lose money if booked jobs cancel or discounts eat the ticket.
Feed the agent average job value and a realistic show rate. That is the economics layer Ads Manager will not invent for you.
Scale only the creatives and cities that clear contribution after CPL.
When numbers disagree, trust the calendar and bank deposits—not the Ads Manager export alone.
Written by
Sara Chen
Meta strategy · AdRendo
Ready to put an agent on your Meta account?
Connect Business Manager, set a spend cap, and brief in plain language.