CPL is a vanity metric if you sell booked jobs

Operators care about calendar fills and revenue. Ads Manager optimizes for the event you gave Meta, which is often a form fill.

Tell the agent what a booked job is worth and what share of leads actually convert. That context changes which creatives deserve budget.

When CPL looks great but sales are flat, pause the cheap traffic and protect the audiences that book.

AdRendo surfaces city and creative winners in dollars you already understand: spend, CPL, and a simple read on return.